Brave The Shave | Macmillan

Macmillan Cancer Support is one of the UK’s largest networks for people affected by cancer. Brave The Shave is a high-profile fundraising campaign which encourages participants to shave or style their hair in aid of cancer support. Visit the site...

Our involvement
We worked with the super talented and generous people at Fabrik on this project, in helping to design a new online platform to effectively channel the campaign to the many and varied stakeholder groups. The design was approached from a mobile up perspective and was centred around simple user interactions and highly social functionality.

Design considerations
Transfer of the newly established campaign, by Fabrik, to an online space
Consideration of user journeys and experience
Brand implementation and awareness
Visual design and typography